Top-notch Strategies to Create A Good Survey

Today, digital technology has made it easy to connect with customers. Social media, data warehouse, and web analytics are data collection method to gauge business performance, but survey still remains a popular way for data collection.

A survey allows businesses to gather valuable insights within a short period. Survey results exhibited on charts and sheets are easy to decode. They inform whether there is a need for customer strategy shift on a large scale.

Strategies to create a good survey

How to write surveys that are hopeless and kill the purpose is a challenging task. Fortunately, OvationMR programmers know how to build complex surveys that look easy for respondents

Determine the survey purpose

The purpose of the survey has to be concise and direct. It needs to measure a specific aspect of the customer’s journey. You can build a survey suite, where each one measures different purposes. For example, a banking survey to learn if their account holders are happy with the e-services offered.

Fix the right survey size

Good surveys are not all-encompassing but within the transactions, customers do with you. The limit of the survey is under 10 questions or to 3 pages. If the survey is more in-depth then break it into multiple surveys.

Test it

Obtain honest feedback from a trusted client or someone within the organization. Ask him/her a simple question – ‘was the survey frustrating?’ For example, you can offer a smiley and sad icon as well as add ‘Why’ but make this optional.

Customize it

Consider the customer’s aim in the situation. When they contact your business, what was the customer trying to achieve. For example, they were connecting with the help desk to ask about a specific misunderstanding. They communicated to resolve their issue.

Ask them why they needed help and are they satisfied with the provided solution. Instead of asking ‘why you came here today?’- suggest like ‘you came to resolve a problem, is it right?’ and allow them to convey the correct reason.

Focus on customer’s viewpoint

Several surveys are indirectly created for an internal research or enhancement initiative or a policing effort. So, ensure that your survey does not reflect the internal challenges or needs of the company. It needs to be customer-centric and written from their viewpoint.

You must even gain internally useful data but designed in a way that concentrates on customer results. For example, a question like ‘we are investing in customer experience, did you feel the difference?’ It is a bad survey question and will bring biased responses.

Exhibit brand positivity

Everything from text, grammar, visual design, and flow associated with the survey questions must make a customer feel better, after the survey.

Wait for the right moments

Never push a survey after every transaction. Loyal clients will receive them often and feel frustrated. For example, send e-service survey questions once a year to account holders with a minimum of one e-service.

Sound human

Surveys must never seem like robots, so use conversational language. Never use industrial or legal jargon. Never force into weird rating scale.

Use the data

Use the consistent response data to improve your products or services. Research is challenging but a hallmark of designing a better customer experience program.

Create a survey that people enjoy taking! Gain actionable data that gives an insight into the target customer experience!


Deceptions A Buyer Need To Avoid When Purchasing A Business

Buying a company is not an easy job. A little carelessness on the buyer can lead him into big trouble. Preparing for due diligence is the fundamental key to success. Before finalizing a company and buying a company, the buyer needs to have performed extensive research. Also, guard against the common traps that may happen during the buying process.

Important things that a buyer must do when buying a company

Prospective purchasers should review the following financial records of the company:

  • Accounts payable and receivable
  • The present balance sheet
  • Profit and loss statements
  • Income tax returns,

Potential buyers should ask the business owner a few things about the company:

  • Years of establishment
  • Ownership
  • Key business contracts
  • Employees
  • Intellectual-property and more

Sunbelt Atlanta Manufacturing & Distribution is one of the trusted manufacturing business brokers. They have years of experience and expertise in working with a wide range of businesses in distribution segments and successfully executing sales deals.

Tips To Prevent Deceit In Buying Process

Buyers that are looking to purchase a business should practice due diligence. They should be careful in executing every single step in the process.

  • It is advised to choose an already established business than the one that is starting from scratch. So, dig deeper into the history of the business.
  • Spend a good amount of time researching the ownership and history of the business. This includes past, present, and any potential litigation.
  • Pay attention to the past issues and plans for the region where the business serves.
  • Find out for how long do employees stay with the firm, and how tough it is to locate competent replacements. Get information about their suppliers, and the history about the increasing cost of goods.
  • Learn about the existing financial condition of the company, its existing employees, building lease, etc. Seek assistance from a professional advisor to get an elaborate valuation of the assets of the company. This includes inventory, intellectual property, equipment, etc

Should A Business Owner Hire A Business Broker?

Selling a company requires a lot of preparation, hard work, and market research. A business has to perform thorough business valuation, assemble the records and books, and dealing with the probable sale after it gets listed on the market. By hiring a business broker, a business owner can leave these tasks on him and concentrate solely on the business.

Doing this, they get three major benefits:

  • They have a large set of prospective buyers and can easily find the ideal buyer for the business.
  • They serve as an intermediate between the parties involved that is beneficial in conflicting situations.
  • A business broker specializes in selling a business. They thoroughly understand the buying-selling process, the paperwork needed and ways to keep the deal progressing.
  • A reputable broker also provides client referrals to the business.
  • They review the financials and overall state of the business. Based on their evaluation, they may come up with some suggestions to bring improve the operation of the company. In this way, the business becomes more enticing for buyers.


A buyer should be thorough about the financial records, business contracts, information related to intellectual property, etc. to ensure the company is legal. This thorough checking will give peace and prevent any deception in the future.

Reasons You Should Use Google AdWords

Google AdWords is becoming increasingly popular among the businessmen who tend to promote their business through online mode. The pay per click advertising system is has proved out to be a lot beneficial for enhancing the success rate of many firms. You just need to spend the right amount of money on relevant keywords and pages. This advertising system can work for almost every type of business.

In case you are looking for a good Google Ads agency, Google Ads Management Agency Sydney is the best choice for you. They provide high quality and reliable services at affordable rates. You need to worry about the budget. The carryout Google Ad campaigns for promotion and provide PPC management and AdWords services. You can always contact them for the best services.

Why you should use Google AdWords?

  • Measurable

This is one of the great advantages of using Google AdWords. There is a possibility that in services like SEO you are not able to track the exact number of users who viewed your ads and landed on your page.

But here you have the opportunity to measure all these activities that lead to an increase or decrease in your rankings. This platform is much transparent than others. It gives you the chance to analyze whether your efforts are producing any kind of outcome or not.

  • More flexibility

It provides a lot of customization options for your ads and campaigns. You can reach your target audience by providing keywords specific to them. You can make good use of as extensions wherein you can display your contact details like email or phone numbers.

You can avoid unnecessary traffic by narrowing your audience with the help of their geography, device types, language, etc.

  • Quicker than SEO

The results are obtained much slowly through SEO as compared to Google Ads. With the help of several campaigns, the outcome can be seen immediately. You get clicks and impressions much easily.

It is budget-friendly and even offers vouchers to those who are new in the field of advertising. Your work happens more speedily and it is worth giving a try. You can invest your resources here to get good results.

  • More engaging formats

It is needless to say that more attractive your and unique your ad is, the more are the chances of getting clicks and impressions. Google offers a wide range of formats for creating impressive ads that are shinier and more engaging.

This is also beneficial for search engines since it leads to more revenue collection for them. And the higher the number of clicks, the more are the chances of the business owner getting benefitted.

  • Better traffic

Paid search traffic promises a conversion rate that is two times higher than the organic traffic. The rates may vary according to your industry type.

The rates of conversion are higher because it focuses on your target audience which is more likely to provide better results. Also, the ads are much more commercial and qualified because they address your queries too.


If you are willing to Google Ads for the promotion and enhancement of your business, you should have a look at all these benefits and proceed further.

Why solar street light systems are beneficial than traditional lighting systems?

All the nations across the globe now understand the importance of solar energy solutions. Many of them have also started implementing the same on a huge scale. Solar energy solutions give immense hope of saving the environment from the hazards of carbon combustion.

So far, various types of solar products have been launched. The solar street lighting system is one such product. It is termed as a revolutionary product due to its many advantages. Also, solar street lights are an excellent solution for the area, where traditional lighting streets cannot be implemented. These include areas such as forests and steep hills which are hard to reach and lack the electrical power supply.

Solar street lightings are a cost-effective solution with a variety of applications. These products are not just suitable for those areas where electricity supply is too expensive, but also in different situations where operating cost reduction is of paramount concern.

Solar LED street lighting systems are the perfect choice for almost all areas, including:

  • Streetlights
  • Parks
  • Parking Lots
  • Airports
  • Highways
  • Military Installations
  • Public Buildings
  • Private Properties

Solar lighting systems are getting increasingly popular because of the benefits they offer, as discussed in detail:

  • Visibility and Illumination

Solar street lighting systems have modern style LEDs that provide sharp and better vision, almost the same as the sunlight. Traditional street lights usually have a metal coil bulb. However, for better visibility, traditional lighting systems have begun to use LEDs too. But still, the power output of the solar lighting systems is much better than the traditional lighting systems.

  • Impact On The Environment

Electricity used in traditional street lights is a non-renewable form of energy while the solar energy used for solar lights is a form of renewable energy. Renewable sources of energy are promoted to be utilized by various governments because they are beneficial in reducing the hazards of the environment. Solar energy solutions have no negative impact on the environment. This is one of the biggest benefits of solar street light systems over traditional street lighting.

  • Lifespan

Comparing the two systems, the solar lighting system has gained success as far as the overall lifespan is concerned. The conventional style of street lights can give approximately 5000 hours of output before they stop working. On the other hand, solar street lighting systems last ten times longer than their conventional counterparts.

  • Dependency

The green energy-driven street lighting system illuminates the entire night regardless of power cuts. They are stand-alone units. They generate electricity by themselves. The traditional system of street light relies on grid electricity provision. The traditional street lights don’t work when the grid fails. This makes solar lighting systems a convenient option for an uninterrupted output.

  • Accessibility

Solar street lighting systems have access to any corner of the world. They can be installed in the middle of the sea, on the hills, in the jungle and at any remote areas. On the contrary, the conventional lighting systems are not easily installed in the remotest areas as they need the separate grid power supply.

  • Cost

Though the initial cost of conventional street lights is slightly cheaper than their solar counterparts, the investment in a solar lighting plan is very cost efficient in the long run.

  • Maintenance

Both types of street lights require maintenance, but solar lights are easily maintained because they have a self-sufficient system that needs to be checked once in a while for performance. The conventional style of street lights are connected to the cables and these cables need to be thoroughly examined. At the same time, it is a difficult and time-consuming process.

These are a few of the reasons why the solar street lighting system is the better option than the traditional electrical street lighting solutions. It would be a better alternative in the future to come for the wellbeing of the environment.